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In response to alums and hospitality professionals, TISOH offers a variety of affordable short workshops designed to keep interested parties updated on contemporary best practices and contribute to their career growth.
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Workshops:
| Social Media in Business Applications |
Certificate of Achievement
This series of ONLINE workshop sessions will introduce students to social media, and how it can be effectively used in business applications for marketing and public relation purposes. The workshop uses hospitality industry examples to demonstrate best practices and ideas. Built for beginners and intermediate users, the workshop also provide tips and tricks for the more advanced user.
The workshop is delivered via the advanced Adobe Acrobat ConnectPro system of audio/visual PowerPoints. The developer and presenter is Patti Shock CPCE. Professor Shock speaks widely on social media to national associations and at conferences. She is in charge of the TISOH Twitter site that has over 12,000 followers, amassed in less than 4 months.
Students who complete all 10 sessions will be awarded a Certificate of Achievement from the Hospitality Outreach Division of The International School of Hospitality.
Overview of Social Media
Twitter Basics
How to Effectively Use Facebook
Blogs for Beginners
Linking to LinkedIn
Plaxo and Wikis
YouTube, Flickr and other Video/Photo Sharing Sites
Web Utilities
Second Life for Business
Wrap-Up/The Integrated Social Media Marketing Plan
Application and technology fees do not apply to workshop enrollment
Rolling admissions: individualized learning, program begins when enrollment process is complete.
To view an introduction to the course and to see how the program is delivered online, please CLICK HERE.
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10 hours / $450 View Schedule
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"I’m really impressed by the passion of the students at TISOH. Enthusiasm and actively pursuing one’s true passion is halfway to succeeding in the industry."
-Shirley Fugazzotto, CSEP, Instructor |
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